Articles
AI Test Optimization
AI writing tools are becoming more and more prevalent in content creation. But, to get the most out of them you need to change how you develop content to better match how they work.
Conversion Optimization
Conversion rates are the name of the game for increasing ROI. But which conversion rates should you focus on? You may know which are higher, but do you know which are better?
Step Gain Optimization
Incremental gains are a consistent and practiced way to grow your business. But sometimes, we need those big jumps to take us to the next level. The question is, how do you take those jumps without falling on your face?
Errors and Warnings
How to utilize computer language compilers' errors and warnings systems to better develop tables and models for operator users.
Pre-Test Modeling
Developing and launching tests takes time and resources. Make sure that your tests are worth running by developing pre-test models to show success benchmarks and potential impact.
Segmentation and Personas
Grouping your users is a crucial step toward optimizing the content you develop for those users. With simple data clustering principles you can develop personas that are relevant to your business, not just your perception.
Audience Testing Matrix
“Every Action has an equal and opposite Reaction.” However, they are not always obvious. Each action you take may have far-reaching effects that can be difficult to track with standard ESP test groups. You can learn far more about your work by developing internal test groups.
